Post by account_disabled on Feb 15, 2024 6:22:06 GMT
This step will provide you with a good measure of the current state of your content. Data observations you make can vary drastically. For instance, you may find out that in-depth blog posts are bringing in more organic search traffic for your website than video-centric posts. Yet your video posts might be doing a better job of retaining visitors. What does this reveal? Well, it may be a wise idea to combine the two content types to ensure organic traffic numbers are high while also ensuring users stick around for the ride. Here are a few other points to ponder when analysing your data: Missing content: Have you failed to cover content that is interesting to your audience? Underperforming content: Content that is struggling to gain any traction.
Can anything be done to improve the situation, or is it simply not Lebanon Phone Number List resonating with your audience? Successful content: Content that has hit the mark in terms of visitor numbers and conversions. A great example for future content. Outdated content: If the content is out-of-date, look for ways to update it and bring it back with more relevancy. When the analysis is done, and you’ve found areas where you can improve your existing and future content, it is all about putting your research into action. Don’t forget the competition Admittedly, this isn’t a step towards completing an audit on your content. However, don’t ignore the opportunity to conduct a competitive content audit. Your competitors’ sites can be a goldmine of valuable information.
You can find out what they’re doing right with their content. You can see what SEO techniques they’re implementing and the backlinks they are gaining. You may also find potential gaps where you can improve on their current offerings. A competitive analysis is more limiting in terms of metrics than performing an audit on your own site. However, the data you can acquire is worth the effort. Whether it is your website or a competitors’ site, a content audit is a required part of any solid content strategy template. However, an audit can be a laborious and complex process – particularly if you’re dealing with a data-heavy website. content audit agency like ours.
Can anything be done to improve the situation, or is it simply not Lebanon Phone Number List resonating with your audience? Successful content: Content that has hit the mark in terms of visitor numbers and conversions. A great example for future content. Outdated content: If the content is out-of-date, look for ways to update it and bring it back with more relevancy. When the analysis is done, and you’ve found areas where you can improve your existing and future content, it is all about putting your research into action. Don’t forget the competition Admittedly, this isn’t a step towards completing an audit on your content. However, don’t ignore the opportunity to conduct a competitive content audit. Your competitors’ sites can be a goldmine of valuable information.
You can find out what they’re doing right with their content. You can see what SEO techniques they’re implementing and the backlinks they are gaining. You may also find potential gaps where you can improve on their current offerings. A competitive analysis is more limiting in terms of metrics than performing an audit on your own site. However, the data you can acquire is worth the effort. Whether it is your website or a competitors’ site, a content audit is a required part of any solid content strategy template. However, an audit can be a laborious and complex process – particularly if you’re dealing with a data-heavy website. content audit agency like ours.