Post by nojime4575 on Feb 15, 2024 5:38:17 GMT
Have you ever heard of tone of voice ? Probably yes, in summary, we could define it as the way in which a company communicates its values to its interlocutors through a recognizable style that reflects its identity and personality . In fact, when we communicate it is important that the public recognizes itself in our words: the proposed contents must therefore evoke values and sensations in which consumers can see themselves. The main objective is to convey a specific message to customers using a specific tone of voice, allowing us to make them feel part of the family and the community.
It should also be kept in mind that customers today have become more demanding and aware and that if they choose a brand they do so above all because they appreciate the way of communicating. Empathic Morocco Phone Number List communication will consolidate the experience and remain imprinted in the minds of followers, thus allowing you to create important relationships over time. Since the world of social media and content marketing represents an increasingly complex and moving reality, choosing the right strategy is even more important because it will help influence the idea that consumers have of the brand, thus distinguishing itself from competitors.
Tone of voice: why it is important to use it According to Alex Huges , author of the book " Brand that Speak ", the tone of voice adds a fourth lever in the choice of the product in addition to price, quality and service , or " the creation of the circle of friendship " making the brand "human" improving its so too is the customer experience . Not only that, choosing the right ToV will make you more recognisable , increase brand credibility and consumer trust and finally help the brand influence purchasing decisions.
It should also be kept in mind that customers today have become more demanding and aware and that if they choose a brand they do so above all because they appreciate the way of communicating. Empathic Morocco Phone Number List communication will consolidate the experience and remain imprinted in the minds of followers, thus allowing you to create important relationships over time. Since the world of social media and content marketing represents an increasingly complex and moving reality, choosing the right strategy is even more important because it will help influence the idea that consumers have of the brand, thus distinguishing itself from competitors.
Tone of voice: why it is important to use it According to Alex Huges , author of the book " Brand that Speak ", the tone of voice adds a fourth lever in the choice of the product in addition to price, quality and service , or " the creation of the circle of friendship " making the brand "human" improving its so too is the customer experience . Not only that, choosing the right ToV will make you more recognisable , increase brand credibility and consumer trust and finally help the brand influence purchasing decisions.